Services
- Stadiums
- Wayfinding
- Retail
The Santiago Bernabéu flagship store is designed to impress, but just as important as how it looks is how it works. The wayfinding system complements the bold, architectural environment while guiding visitors with clarity and purpose. Designed to match the ambition and precision of the Real Madrid brand, it blends intuitive navigation with a confident visual language, creating a seamless and elevated fan experience from entrance to exit.
The wayfinding features extruded typographic headers, symbol-based signage, and key directories, all inspired by the stadium’s architecture. These elements align with the store’s design codes, sharing the material palette and reinforcing the Real Madrid brand through bespoke icons and arrows derived from the club badge. Constructed from rear-illuminated frosted acrylic in stainless steel frames, they integrate seamlessly with the architecture while ensuring maximum visibility.
Kit of parts
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