Services
- Retail
- Strategy
- Brand Storytelling
Collaborators
Brand Team:
Clarks
Photography:
Benoit Florençon
Clarks are a much loved brand with a remarkable heritage and reputation for undisputed quality, but their store environments lacked identity and engagement. We were brought in to revive their network of global stores by creating a new experiential retail concept that turned them into places people genuinely wanted to be, generating cultural traction for the Clarks brand.
Beginning with a flagship store renovation in Sebastopol, Paris.
Our core idea was to give shape and substance to the spirit of innovation that has always been the driving force of the brand. We developed The Modern Workshop concept to inspire consumers through the principles of innovation, craftsmanship and heritage that sit at the heart of Clarks – translating these values into a contemporary, immersive experience that expresses Clarks’ 200 years of heritage through tactile materials, crafted details, and seamlessly integrated stories.
To marry The Modern Workshop concept with the neighbourhood’s vibrant culture and raw creativity, we stripped the building back to its Hausmannian bones, heroing its inherent character, whilst introducing locally relevant Pièrre de Taille stone and iron girders into hero fixtures and displays. Takeover spaces are dedicated to visiting artists who can use the store as their canvas, while a versatile layout lends itself to campaign activations, including Paris Fashion Week events, making it an authentic part of the neighbourhood fabric.
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