Services
- Stadiums
- Experience
Collaborators
Brand Team:
BHAFC
CGI:
MNFST
Sound:
Chris Banks
Photography:
Ben Read
The BHAFC Players’ Tunnel is a fully immersive, emotionally charged environment that redefines the pre-match experience at the Amex Stadium. Designed to energise players, captivate fans, and showcase the club’s identity, it blends bold architectural gestures with cinematic digital storytelling. From directional lighting and layered brand moments to a theatrical new crest animation, the space delivers a visceral build-up to kick-off, uniting players, supporters and club culture in one unforgettable journey to the pitch.
Taking the talismanic reverence teams feel for their crests as our starting point, we rendered the BHAFC crest in 3D like it was a piece of precious hallmarked jewellery. Animated to piece together slowly and precisely, we created a brand ident that embodies BHAFC and ignites loyalty, unity and pride.
Every aspect of our design was carefully considered to resonate with BHAFC's legacy and vision for the future. From the iconic blue and white stripes wrapping the envelope to the immersive digital displays, our goal was to connect fans with the club through engaging visuals and bespoke CGI content.
